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Wednesday, April 26 • 9:35am - 10:05am
The Tipping Point: How Retailers are Personalizing + Scaling Video to Drive Sales -- IN PARTNERSHIP WITH Eyeview

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We’ve entered the golden age of digital video content where streaming, snaps, skipping and personalization are all converging. 

20 percent of our day is spent watching either TV or digital video . . .  do the math that’s more than five hours a day in front of a screen, daily!! It’s the wild west of video where networks, Facebook, Google and Snapchat are all vying for video advertising dollars and viewers’ attention.  

For marketers what does this all mean for developing video content, marketing and advertising that people will actually care to watch, stream…not skip? 

In this talk, we’ll cover…

  • New research revealing that digital video is at its inflection point, moving from simply a branding tool to a sales driver.
  • How best in class marketers successfully married storytelling and selling through their video advertising.
  • How retail marketers have built personalized video advertising by leveraging existing assets, including TV ads, how-to-videos, user generated content and ecommerce product listings to drive successful sales outcomes

Speakers
avatar for Jeff Fagel

Jeff Fagel

CMO, Eyeview
A seasoned CMO, Jeff has built award-winning digital marketing programs, leading the teams and partners that power them. Jeff has more than 20 years of brand, digital and start-up marketing experience, including leadership roles at PepsiCo, Frito-Lay, Gatorade and Sears.Jeff most... Read More →


Wednesday April 26, 2017 9:35am - 10:05am EDT
espace

Attendees (4)